Websites that grow up with your business.
We build growth systems for small businesses. Growth means more calls, more booked jobs, more customers who come back. It starts with a website that collects data, AI that works with that data, and one dashboard that shows it all. Serving SE Michigan and NW Ohio.
Your system grows according to your needs.
We start with a website that collects data, add AI that works with that data, and show you the growth, all in one place.
Your website
A website built for speed, mobile, and Google, and built to capture leads. This is where your growth data starts.
- Get found by people searching for what you do
- Turn visitors into leads automatically
- Fast on every device, ready for Google
Your data
Forms, calls, bookings, visits. We wire everything so every lead is collected automatically in one place, ready to use.
- Never retype a lead by hand again
- Every call, form, and booking lands in one place
- Your tools work together without extra subscriptions
Your AI
AI agents and chatbots trained on your business data. They answer calls, texts, and follow up.
- Answer calls and texts around the clock
- Trained on your business, not generic answers
- Follow up so no lead goes cold
Your growth
One dashboard: rankings, pipeline, calls. Systems that run themselves while you run the business.
- See rankings, pipeline, and calls in one screen
- Know whether the month is working
- Systems that run themselves while you run the business
Four stages on the way up.
Every stage runs on the same system — the site just grows with you.
Just getting found
A site that loads fast and a form that works. Leads land in your inbox, and you answer them yourself.
Calls coming in
Traffic picks up. Every call, form, and click lands in one place instead of scattered across your inbox and a notepad.
Booked ahead
The AI employee tracks social contacts, edits products and services, and updates the website by command, all while you sleep.
Runs without you
Follow-ups, invoices, and reporting run on their own. You open one screen to see whether the month is working.
Real businesses, real growth.
What a growth system does for you: cut costs, grow revenue, and make the business easier to run. The stories behind it live on the growth page.
Cut costs
One system instead of a stack of subscriptions. No plugins to renew, no tools to patch together — you own it all.
Grow revenue
Calls get answered around the clock, follow-ups actually happen, and the data shows what's working — so more leads become booked jobs.
Run it easier
The busywork runs itself. You open one screen and know exactly whether the month is working — no notepads, no spreadsheets.
What we build.
Six services, one system — start with one, add the rest when you're ready.
Web design
Fast, mobile-first sites built to turn visitors into booked jobs. From $16/mo.
Learn more →AI assistants
Chat and text that answer like your best employee — trained on your business.
Learn more →AI voice agents
24/7 call answering that screens and books — so missed calls become jobs.
Learn more →Lead management
Every form, call, and booking in one place — no lead left behind.
Learn more →Automation
Custom systems that connect your tools and run the busywork.
Learn more →Local SEO
Get found by the customers searching near you — rankings and reviews.
Learn more →Two founders, one system.
Polliwog is run by Dustin and Stan — friends since Adrian College, where they both graduated and were brothers in Alpha Tau Omega together. All these years later, they finally went all in on AI business together: Stan brings financial, growth, and business expertise; Dustin brings the technical.
We're 100% remote with no office, based in Adrian, Michigan. We'll visit locations for photos, video, even drone footage for the right customer.
Notes on the way up.
Why your emails go to spam
New domains and fresh mail servers start with zero reputation, so your mail lands in spam. Here's the two-lane fix: send through a trusted service now, warm up a server you own for later.
Read the guide →How to get more leads from your website
Accessibility, authority, and relevance — the practical system for turning your website into a lead machine, from SEO to ads.
Read the guide →How do I integrate Zapier with my website?
Stop copy-pasting data between your website and your tools. A step-by-step walkthrough, plus how it works on WordPress, Wix, Squarespace, Shopify, Webflow, and custom sites.
Read the guide →How do I install webhooks on my website?
Webhooks let your website push data to your tools the instant something happens — and how to wire one without touching code.
Read the guide →What are AI agents — and how can my business use them?
AI agents that answer calls and texts, trained on your business — what they do, and where they actually help.
Read the guide →Asked and answered.
The questions we hear most, answered straight.
Do I need to know how to code?
No. You approve real drafts, and we do the building.
Do you work with WordPress sites?
Yes. WordPress, Shopify, Wix, or custom-built sites. We pick the platform that fits your business.
How is your AI different from a generic chatbot like ChatGPT?
Generic AI answers with generic knowledge. Ours is trained on your business data — your services, prices, hours, and voice — and can answer calls and texts like someone who knows your business.
What exactly is a growth system?
It's the whole loop: a website that collects data, automations that keep that data organized, AI that works from it, and a dashboard where you watch rankings, pipeline, and calls grow.
What does it cost?
Plans start at $16/mo and scale to $160/mo, plus a one-time startup fee. Custom projects are quoted individually. Our most basic offer is the Launch Plan: a bespoke, well-crafted single-page business site. The domain is included. SMS, phone, or business email aren't included at this tier, but you can request as many changes as you'd like within 30 days. You'll get a real range on the first call, once we know the scope.
How fast can my website go live?
It depends on what you need. A Launch Plan (single-page site) can be up in 24 hours or less. If you need a phone number, email, website, and more, then maybe a couple of days. A fully fleshed-out system with automation runs about 30 days. We really need to know the scope of the project before we can commit to a timeframe.
Do you only work in Adrian?
We're based in Adrian, Michigan, and our service area is Southeast Michigan and Northwest Ohio — the counties and cities around us. We prefer locals we can visit, and we'll travel for photos, video, or even drone footage for the right customer. See our service area.
Plans that grow with you.
Cancel anytime — no lock-in. No refunds on services.
A bespoke, well-crafted single-page site — hosted and designed for you, domain included.
- Bespoke single-page website
- Hosting and design included
- Domain included
- Unlimited changes within 30 days
- Cancel anytime · 30-day notice
Your full business stack — website, email, phone, domain, and integrations with your existing tools.
- Everything in Launch Plan
- Website + email
- SMS/voice number
- Domain
- Integration with your other systems
Everything in Starter, plus a personalized AI that runs your own private server — your system, your tools, your growth.
- Everything in Starter
- Personalized AI — the executive of your private server
- CRM, automations, and 24hr voice AI
- Social media management
- Video and image generation
- Custom tools, built for your business
No refunds on services already rendered. Cancel anytime with 30 days' notice — otherwise cancellation takes effect the following month.
Need something else?
Our plans cover the common shapes. If you're looking for something else — or something more — custom projects get a custom quote, priced around your specific scope.
Small starts, grow big.
Tell us where your business is and where you want it to go. We'll tell you honestly what will actually help, and what won't.
Based in Adrian, MI · Serving SE Michigan and NW Ohio.